Market-Based Management by Roger J. Best 0000-00-00 00:00:00

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by Roger J. Best
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Market-Based Management by Roger J. Best
Author
Roger J. Best
Publisher
Prentice Hall
Date of release
Pages
432
ISBN
9780130082183
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
78
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Book review

For marketing management and marketing strategy courses (MBA and advanced undergraduate). Market-Based Management is unique in that every chapter is performance-based. While other texts emphasize concepts and theory, Roger Best presents a more strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout. Paperback and a manageable 400 pages means this text is ideal for instructors who supplement it with cases and/or simulations.

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