The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture by Rainer Gries 0000-00-00 00:00:00

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by Rainer Gries
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The Great Persuader: Ernest Dichter, Motivation Research and the Making of Postwar Consumer Culture by Rainer Gries
Author
Rainer Gries
Publisher
Palgrave Macmillan
Date of release
Pages
288
ISBN
9780230537996
Binding
Hardcover
Illustrations
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PDF, EPUB, MOBI, TXT, DOC
Rating
3
35
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Book review

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

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